Ready to stop being your industry's best-kept secret? This workbook walks you through the purpose of thought leadership and how to write a LinkedIn profile that establishes you as a must-know expert.
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This isn't just another checklist. It's a thoughtful 30-page guide that grounds you in today's B2B landscape and helps you turn your LinkedIn profile into a connection-making machine. Whether you're starting fresh or refining, you'll walk away with new ideas.
Research on B2B decision maker habits on LinkedIn
Insights to build a presence that reflects your expertise
Brainstorming exercises to help you uncover powerful messaging
Tips for optimizing every part of your LinkedIn profile
A roadmap for establishing yourself as a thought leader
A look inside LinkedIn's algorithm
— Melissa Smith, Founder